Proraso, is a family-owned company, founded in 1908 in Florence, Italy.  As a classic Italian brand, it is one of the best known and most popular of all time. For Proraso, shaving is an art and shall become an enjoyable daily routine for every man. We are also very confident in recommending Proraso products to our customers every time as all it's products are produced with traditional methods, using 80% of natural ingredients away from any type of petro-chemicals.